The Packaging division of Atlantic Zeiser ranks among the leading suppliers of sophisticated individualisation and track and trace systems, which efficiently and seamlessly monitor product movements, securely verify authenticity, and reliably protect against counterfeiters. Innovative digital printing uses drop-on-demand technology to create superior-quality serialising, coding and marking solutions - even embracing late-stage customising in the pack printing segment.
Specifically for the pharmaceutical and cosmetic sectors, the division develops tailored systems to facilitate the reliable, flexible, low-cost and fast application of unique security features to individual and mass products. Atlantic Zeiser's track and trace systems consistently bring together the latest machine and printing technologies with intelligent and fully compatible software architecture. MEDTRACKER addresses the particular needs of the pharmaceutical industry, while BRANDTRACKER takes care of the brand protection issues that arise in the cosmetic segment.
Atlantic Zeiser's other divisions are Card Systems - providing personalisation solutions for ID cards, flat financial cards, and for gift and loyalty cards, as well as Banknote & Security Printing - offering products for numbering bank notes in any currency, and passport personalisation systems.
Atlantic Zeiser has its head office in Emmingen in the German state of Baden-Württemberg, and oversees 11 facilities worldwide as well as sales and service partners in around 50 countries.
MEDTRACKER is a flexible and modular software solution dedicated to pharmaceutical track and trace and authentication applications. For handling the accumulated data, an ORACLE 11GB database is utilised. The modularity of MEDTRACKER enables employment at cell, line, plant and enterprise level.
BRANDTRACKER is a modular and comprehensive database application dedicated to cosmetic CRM and gray market schemes. It combines with a patented method end user marketing and cost effective gray market monitoring, while using information generated in the various printer shops during the encoding process.
PERSOLINE ID is a flexible and modular production solution that enables cost effective full-colour personalisation of ID cards with high levels of durability and security. The system combines the benefits of several technologies: laser personalisation, four-colour DoD inkjet printing, digital UV varnishing and CoolShield security lamination.
