![](https://www.worldpharmaceuticals.net/wp-content/themes/goodlife-wp-B2B/images/WhitePaper_Default_icon.png)
The new EU directive for pharmaceutical packaging: business-friendly compliance
By Avery Dennison
The 'EU Directive on Falsified Medicines' (Directive 2011/62/EU) was published in July 2011. It reflects an increasingly complex distribution network for medicinal products, with many different players – and a pressing need to ensure reliability across the entire
supply chain.
![](https://www.worldpharmaceuticals.net/wp-content/themes/goodlife-wp-B2B/images/WhitePaper_Default_icon.png)